Thursday, August 27, 2009
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Microsoft cuts price of high-end Xbox model by $100
Microsoft will drop the price of the Xbox 360 Elite to $299.99, it said on Thursday, just days after Sony cut the rival PlayStation 3 to $299.
The price on the entry-level Xbox Arcade model will stay at $199.99, and Microsoft will phase out its mid-range Pro console, leaving it with two models. The Pro will sell for $249.99 until supplies run out. The global price cut is effective Friday.
The Xbox is the No. 2 console in the U.S., behind Nintendo's Wii, which sells for $249. But Xbox sales have showed strength this year, up 17 percent in the U.S., the only console in positive territory.
Microsoft spokesman David Dennis said the price cut has been in the works for some time, and was not a response to Sony's move, which was announced last week at the Gamescom video game trade show in Cologne, Germany.
Rather, he said the company hoped the price reduction would attract new buyers and help simplify its product mix for manufacturers and retailers as well as customers.
"It really makes the decision for consumers a lot easier," he said. "They're either price conscious and they gravitate towards the Arcade or they the want the full Xbox 360 experience."
Game publishers such as Activision Blizzard have been clamoring for console price cuts, which help boost sales of software by increasing the installed based.Nokia India's music store goes live with 3 million tracks
Nokia has tied up with international music labels such as Universal Music Group, Sony Music, EMI and Warner and independent Indian record labels including T-Series, Yash Raj Music, Saregama, BIG Music and Venus. The company has also partnered with Indian Music Industry (IMI), a consortium of over 150 music companies, to give consumers an opportunity to discover and enjoy their favorite music on the go across genres and languages. Nokia has also signed up with GIRI and Phoneytunes for access to South India and North regional content respectively.
Additionally, Nokia also used the Nokia Music Connects platform to showcase three music devices - Nokia 5630 XpressMusic, Nokia 5530 XpressMusic and Nokia 5230. The new devices are Music Store compatible and would be available in the Indian market later this year.
Nokia executive vice president - sales Timo Ihamuotila said, "Music is an all-consuming passion with most people, especially in a country like India where it is an intrinsic part of the culture. Nokia is committed to connect people to what matters to them and with our pioneering music services and devices, we are well-placed to bring a great experience and immense value to the consumers. We also believe that the scale and reach of Nokia's customer base creates a significant opportunity for artists, labels and other music industry stakeholders to generate additional revenue for their offerings."

